Step 1: Choose a Niche That Solves a Problem
Don’t sell what’s trending — sell what people truly need. Look for:
- Pain points (e.g., skincare for sensitive skin)
- Passion niches (e.g., hiking gear for dads)
- Gaps in existing stores
Use tools like Google Trends, Amazon, TikTok, and Reddit to research demand.
Step 2: Pick the Right Platform
We recommend:
- Shopify (best for ease and growth)
- WooCommerce (if you love WordPress)
- Etsy (for handmade/digital only)
Markivia Tip: Start simple — don’t overbuild. One high-converting product page beats 10 bad ones.
Step 3: Create a Brand, Not Just a Store
- Choose a short, memorable name
- Create a clean logo (Canva or hire it out)
- Use consistent fonts and colors
- Have a real mission or story — people buy brands, not products
Step 4: Build Your Store
- Home, About, Product Pages, FAQ, Contact
- Add real photos and detailed descriptions
- Use apps/plugins for reviews, upsells, and trust badges
- Mobile-first design is a must
Step 5: Set Up Payment, Shipping, and Legal Pages
- Stripe/Shopify Payments for checkout
- Shipping zones + clear delivery times
- Add Privacy Policy, Terms, Refund Policy
- Connect email/SMS for abandoned cart recovery
Step 6: Launch With a Marketing Plan
- Run Meta Ads (Instagram + Facebook)
- Post product demos on TikTok & Reels
- Use influencers or UGC
- Collect emails from Day 1
Step 7: Optimize & Scale
- Use Google Analytics + Shopify reports
- Run A/B tests on product titles, pricing, and photos
- Focus on 5-star reviews + repeat buyers
Markivia Digital helps ecommerce founders go from concept to conversion. If you need help with branding, Shopify setup, or ad strategy — let’s talk.
📞 (209) 699-8750
📧 contact@markiviadigital.com